As an AJA marketing partner for more than 20 years, SGX supports AJA with professional event and engagement solutions that prominently position AJA as a leader at its key video broadcast industry trade shows. To support its current marketing objectives, AJA sought an exhibit experience that was expansive—to show the breadth of its technology offerings; stylish and sophisticated to highlight the design and functionality of its core products; and flexible to leverage the use of the core exhibit elements in various physical space environments at other shows.
The exhibit solution designed and created by SGX was well-received by AJA and visitors to its 60 x 100 booth. Key features included a professional live studio style demonstration area, sophisticated electronic product wall and kiosks, pavilion for demonstrations by vendor partners, and integrated meeting rooms to accommodate important interaction with key customers and prospects. The booth structure was designed to be used in a 30 x 30 configuration at smaller shows.