SGX has been Namely’s exhibit company partner since 2016 after having participated in Namely’s RFP/search process for a national trade show company. The SGX mission was to create an attractive, interactive and memorable booth experience consistent with Namely’s specific event strategies and overarching integrated marketing & strategic communications goals.
SGX created a distinctive and compelling booth experience that was introduced at SHRM, the HR industry’s largest event. The booth layout optimized visitor flow and software demo opportunities—and the eye-catching structure included intersecting tower arches, and impressive, circular trail mix station—a key experiential element of Namely’s show strategy.